Introduction To Article Marketing
In the cutthroat world of competitive internet market, the importance of attracting traffic to your website cannot be overemphasized. There is a wide variety of strategies you can adapt to generate traffic, from paid advertising like Pay Per Click (PPC), ezine solo ads, to banners ads. Most of these advertising methods require payment. However, there are ways to increase your website traffic without spending anything out of your own pocket – Writing articles is just one of them and pretty effective you know how to do it right.
Article writing is one of the best marketing strategies to obtain free, natural search listings within Google, Yahoo and other search engines. Thousands of online marketers are using article writing as a free way to generate traffic for their affiliate programs or to get backlinks to their websites or blogs. Getting quality, contextually relevant links to your site is important for rankings. A great way to boost your link building campaign is by syndicating your articles with embedded links.
Here is how article writing works:
You write an article about a topic you want to get listed under, submit it to article websites such as EzineArticles, GoArticles, and Articlealley, use their article distribution and repository services, and then wait for search engines to pick up your article. Article websites allow you to place an ‘author bio’ (also known as signature or resource box) below the article body, where you can leave a link or two pointing back to your websites or merchants’ sites. Other webmasters and ezine publishers are allowed to reprint your article on their sites, blogs, or newsletters, as long as they follow the Internet etiquette of keeping your resource box intact and links in live form.
By submitting articles to Article websites you are adopting their search engine rankings, meaning your article can get listed on the first page of the natural search results in a matter of days. This is something that could take months if you tried to optimize a website for search engines. Generally, the time it takes for major search engines like Google, Yahoo, or MSN to index a new website might be up to three months or even years. This is because a new site is usually not very ‘popular’. Most search engines have tailored their algorithms in favor of websites with a high link popularity. Search engines have realized that judging a website by its link popularity is one of the best indicators of site quality in the fact that most webmasters don’t link to bad or useless websites, and link popularity is very difficult to abuse because it’s almost impossible for a webmaster to control hundreds of various websites located on different servers.
If your articles are listed on a ‘popular’ website like GoArticles or EzineArticles, they will inherit the popularity of that entire site, giving your marketing campaign a head start. Search Engine Optimization (SEO) could take a long time before you’re able to get your website/articles displayed under the keywords you want. With Article Marketing, you leverage the power of popular article websites to get top natural listings.
Why is it that publishers are willing to reprint marketers’ articles for free? You may ask. Well, the answer is simple. Article marketing is a win-win situation for both publishers and writers!
From the perspective of a publisher, reprinting articles is free. Publishers are usually struggling to keep a regular ezine going, and using others’ free articles can be a fantastic way to reduce the workload as long as they follow the reproduction rules.
From the perspective of a writer, he or she can obtain explosive exposure by having articles reproduced around the Internet. Writers are rewarded with one-way incoming links from the resource box. They don’t have to reciprocate as they would with link exchanges, which in theory should give their websites better search engine rankings.
Benefits of Article Marketing
As mentioned above, article marketing is one of the best, no cost web site promotion strategies you can use, and they can be very effective. Here are the three benefits associated with effective article marketing.
1.Free Advertising:
Submitting your articles presents an opportunity to advertise your website or affiliate programs without paying exorbitant fees up front. Although you should avoid a sales pitch and make it informative to your readers, you can always market in your resource box. Also, quality content in an article is much more effective than a few ad lines because you have a great chance of preselling your affiliate programs to your prospective customers.
2.Boost Your Link Popularity:
With massive article marketing, you can obtain hundreds of thousands of links pointing back to your websites. Just remember to spend some time perfecting your resource box and make sure you have included a link in it. When a web master picks up and publishes your articles, you automatically get a link partner. The more link partners you have, the more popular your website. Link popularity is one of the factors used by search engines in determining rankings. Make your articles informative and appealing so that web masters will be encouraged to publish them.
3.Get A Good Impression and Reputation within Your Niche:
Writing excellent, original and relevant articles not only gives your website the much needed exposure , it also helps you establish a good impression on your prospects. Do your best to establish yourself as an expert in the niche you’re operating in, and you will ultimately gain more customers eager to do business with you.
Go to Article Marketing – Part 1
Go to Article Marketing – Part 2
Go to Article Marketing – Part 3
