Most Internet marketers know about Google Adwords’ power to drive laser-targeted traffic for the products they created or are affiliated with, but Adwords can cause high monthly advertising costs, especially for new and unprepared marketers who think they can make easy money with Pay-Per-Click advertising. Since Google uses very complex algorithms to determine the placement of advertisers’ ads and never reveals anything about their inner workings, only experienced Adwords marketers know how to get the most exposure for the least amount of money. Those who are making money through Adwords create their campaigns mainly based on their experience gained by years of struggling with Google.
With Google’s ever-changing system, even veteran marketers have to monitor the changes that may affect their existing campaigns, which has made it hard to advertise on Google. Mastering the techniques of using Google Adwords to drive targeted traffic is already a popular Internet marketing topic on its own. There are many websites and publications out there that are solely devoted to teaching people how to get the most out of their Adwords campaigns.
In my opinion, ‘Beating Adwords‘ is one of the most comprehensive Adwords guide published so far. What I like most is the practical and step-by-step approach shown in this eBook. ‘Beating Adwords’ clearly points out that organized advertising and commitment to sticking to the basics are essential to making decent money online. To make your online business a success, you have to put your advertising system on autopilot first. However, this requires a lot of painstaking work, to be honest with you.
‘Beating Adwords‘ is written by Kyle and Carson, two successful young online marketers who are also the respected owners of WealthyAffiliate.com. They know exactly how Google Adwords works, and they reveal the secrets behind Google’s complicated system by guiding readers step by step in creating Adwords campaigns. They started marketing with Google Adwords 6 years back, and promoted affiliate products with a budget of less than $5 per day. By month 6, they independently earned closed to 10,000 in a single month. Over the past couple of years, they have accumulated close to 3 million clicks within their Google accounts.
‘Beating Adwords‘ begins with an introduction to affiliate marketing and PPC advertising in section 1. Sections 2 and 3 offer an examination of Google Adwords and techniques to choose affiliate programs and to find profitable keywords. Sections 4 to 7 take a close look at Adwords optimization skills, including how to write effective ad copy that sells, how to group relevant keywords, techniques to obtain a high Quality Score, advanced bidding strategies, and dynamic keyword insertion, to name just a few.
You may have heard that Google is consistently changing their ad ranking and relevancy algorithms, often making minimum bid prices skyrocket to ridiculously high. To help advertisers get their campaigns back to normal, ‘Beating Adwords’ devotes the entire section 8 to creating relevant landing pages with enough keyword density. With web page optimization skills, advertisers can stay ahead of the competition by getting maximum exposure for the least amount of money.
Staying focused and organized is the most important, yet most challenging, aspect of creating an affiliate marketing business. ‘Beating Adwords‘ is a powerful library of Adwords information with no confusing fancy jargon. It keeps advertisers on the right track, points them to the right direction, and goes all the way till they start making money online. I’m sure not only Internet advertising beginners will benefit from the secrets unveiled in this eBook, experienced marketers will also gain an insight into Google Adwords when using the advanced tips contained within. I personally have benefited a lot from Beating Adwords. And I’m sure that it will help advertisers dramatically in their efforts to win in the highly competitive affiliate marketing business.
