Every time Google changes to their quality score algorithms, they drop the hammer on many online marketers who rely on Google Adwords to generate traffic to their web pages. So, who is Google out to get? You may ask. Well, Google make their changes to enhance the user experience within their paid search listings. If your landing pages or web pages do not have relevant content, your minimum bid will likely skyrocket to an unbelievable level.
Google Adwords can cause high monthly advertising costs, especially for new and unprepared marketers who think they can make easy money with Pay-Per-Click advertising. Also, with Google’s ever-changing system, even veteran marketers have to monitor changes that may affect their existing campaigns. All of these factors have made it harder and harder to advertise on Google. Only those who have the right knowledge can use Google’s elaborate system to their advantage. Advertsing on Google is already a popular Internet marketing topic on its own. There are many websites and publications out there that are solely devoted to teaching people how to get the most out of their Adwords campaigns.
Here are the main contributing factors to the crazy bidding price:
Lack of Content – If Google thinks that your website in general has ‘very little content’ as defined by what their bot thinks when it spiders your site, they just jack your bids way up. Also, Google gives multi-page websites that have significant content higher Quality Score ratings. This affects both Adsense websites and single-page landing pages.
Keyword Density - Google has taken a piece of their organic ranking algorithm and applied it to their paid listings. They determine the Quality Score of a web page based on keyword density. It is generally agreed that it’s safest to stay between a 3-7% keyword density.
Purchase on Site – Google has incorporated a component into their algorithms to check whether advertisers actually sell products on their websites. If they do, they are given a higher Quality Score.
Human Monitor - Quality assurance reps at Google jump from website to website to see if the quality requirements are met in order to support a good ‘user experience’. They can manually adjust the Quality Score of a page. So, as an advertiser, you’re contending with the Google bot that automatically applies a ranking to your pages as well as real people who periodically analyze your pages.
Are you scared? Well, don’t be. As long as you have the right knowledge, you can take full advantage of the changes and sit back to see your competitors get whacked by Google.
In my opinion, Beating Adwords is the most comprehensive Google Adwords e-book guide published so far. What I like most is the practical and step-by-step approach shown in this eBook. Beating Adwords is written by Kyle and Carson, two successful young online marketers who are also the respected owners of WealthyAffiliate.com. They know exactly how Google Adwords works. They provide an in depth look into Google’s complicated system and guide readers step by step in creating Adwords campaigns.
Beating Adwords covers Internet marketing strategies, including finding profitable products, refining Google Adwords campaings, selecting right keywords, using specialized matching options, targeting ideal ad positions, optimizing ad copy, and creating landing pages , in order to get the most exposure for the least amount of money. Beating Adwords also reveals the secrets behind Google Adwords. You can improve your CTR to an amazing 20 % or even 30% by following the steps laid out in this e-book.
All in all, Beating Adwords is a powerful library of Adwords information. It doesn’t confuse you with fancy jargon. It just points you to the right direction and goes all the way till you start making money online. I’m sure not only will Internet marketing beginners benefit from the secrets unveiled in this e-book, veteran marketers will also gain an insight into Google Adwords with the advanced tips given by Kyle and Carson. I have to say that Beating Adwords is a must read for anyone who wants to set up Adwords campaigns.
To succeed with Google Adwords, you must be knowledgeable of how the Google’s system works. Don’t enter the Internet marketing arena with a blindfold on. Prepare yourself with the necessary information and raise your earning potential through the roof!
Click here to learn more about Beating Adwords.
